It makes it feel more realistic and engaging and actually connected to what is going on in the market. This is what journalists are looking for: stories that are connected to the news and to the market. A more interesting angle can be to explain why now.Īt JournoLink we have always found it to be a big plus to add some context and some external elements to your story. Sometimes the reason why is not easily explainable in a short quote. By working with James from ABN Amro we’ve been able to make the MBO possible and together with the follow on growth finance through NPIF, there’s a positive outlook for the year ahead and it’s been a great start to the year for the company.'īusiness Enterprise Fund Why Share Your Story Now? The Tidlo range will bolster our core offering and further defines our footprint in retail.'īigjigs Toys 'We could see a big ambition to grow the business, but a need for capital to facilitate it. Just Loans Group 'This is a great brand to bring under the Bigjigs Toys banner and offers us potential in all the markets we serve. Quick action like this is needed to safeguard jobs and develop new business opportunities.' Some examples below: 'We hope that making the loan's interest-free for a month will provide that extra bit of breathing space. It will make your story look more personal and engaging.

Share Why You are Doing Something to Personalise Your StoryĮxplaining the why of your story in a quote can be useful as long as you keep it succinct. They can be used to help you craft your own insightful, attention-grabbing press release. Use it to bring a personal or emotional angle to your story to really interest readers in what you have to say.īecause you might need some concrete examples we have put together a list of quotes from some of our Journolink customers that really helped them put their business on the map. Quotes should always be used to add interest to a press release people want it to feel personal rather than just another corporate soundbite.Ī quote should not be used for the ins and outs of what you want to say, such as what you are doing, or when, save that for the content. People to know why you are relaunching, and how it will be of benefit to them. It not only needs to sound good, but it needs to add something of value to the story. Quotes can bring the human angle to a press release – so they need to add interest and value. If your business is sending out a press release to announce a relaunch, for example, a classic mistake would be a quote like ‘We’re delighted to announce our relaunch. Adding a quote that does not enhance your press release is pointless. Businesses often throw a quote into a press release that has no relation to the news they are sharing. Writing an engaging quote for your press release can be difficult.

Press release for book launch sample